A major attraction of events tourism in Uzbekistan is the festivals that blend music, dance, cuisine and age-old Central Asian customs. Many are held in historic locations such as the monumental squares of Samarkand, the ancient madrasas of Bukhara, or the city walls of Khiva.

During these celebrations you’ll see hand-embroidered traditional dress, hear live oriental music, taste local sweets and watch regional dances that remain part of national pride. It’s living culture, not a museum.

Highlights include:

• 🌱 Nowruz (21 March).
  The Persian/Turkic New Year celebrated nationwide with public-square music, traditional wrestling, equestrian games and typical food like sumalak. One of the best times to experience Uzbek hospitality at its peak.
• 🎶 Sharq Taronalari (“Melodies of the East”) in Samarkand.
  An international music festival with artists from Central Asia, the Middle East and beyond, performed on historic stages—Silk Road heritage meets contemporary sound.
• 🌵 Cultural festival in the Nukus / Aral Sea region.
  Open-air music, young art and an environmental look at the area’s transformation— perfect for travelers seeking alternative experiences off the classic routes.
• 🎭 Folklore shows and night performances in Bukhara and Khiva.
  Traditional dances, local fashion and old music in illuminated madrasas— ideal for night photography and for seeing the Silk Road come alive.

For many travelers, these festivals are the most moving part of the trip: you don’t just visit monuments—you become part of the celebration.

Beyond popular festivities, Uzbekistan hosts international events that showcase its creative economy, craftsmanship and culinary heritage. Many of these gatherings are held in Tashkent, the modern capital.

Attending these fairs lets you meet local producers, textile artisans, traditional cooks and family cooperatives preserving historic Silk Road crafts.

• 🌐 Tashkent International Tourism Fair (TITF) in Tashkent.
  Brings together local agencies, Spanish-speaking guides, regional operators and trip ideas across Uzbekistan. Ideal if you’re planning custom routes, cultural journeys or adventure expeditions.
• 🍽️ Gastronomy and agriculture meetups.
  Fairs dedicated to traditional Uzbek cuisine: plov, tandoor-baked breads, oriental sweets, spices and local wines—a delicious way to grasp the country’s culinary identity.
• 🧵 Textiles and traditional crafts.
  Exhibitions of silk embroidery, handmade ceramics, historic cutlery, calligraphy and embroidered garments. Many pieces come from Samarkand, Bukhara and Khiva, key craft centers on the ancient Silk Road.

This strand of events tourism in Uzbekistan attracts curious travelers as well as professionals in tourism, gastronomy and fashion— a direct window onto the country’s creative present.

Events tourism in Uzbekistan lets you witness traditions still alive today: oriental music in historic courtyards, dawn celebrations, ancient rituals woven into daily life, and colorful markets.

From the monumental squares of Samarkand and Bukhara, to the contemporary energy of Tashkent and the unique atmospheres of Khiva or Nukus, every city celebrates its identity in its own way.

Uzbekistan celebrates life with every event.
Being there means becoming part of its story.